Why should anyone buy from you? PDF eBook / FT Publishing International (ePub)

"The relationship between what a business does and says in winning trust is complex - if you want to understand it better then read this book."
Rory Sutherland, Vice-Chairman, Ogilvy Group UK

"A thoughtful, engaging and often challenging exploration of trust in brands today."
Nigel Gilbert, Chief Marketing Officer, Virgin Media

"A must-read for anyone wanting to build a trusted brand."
Farah Ramzan Golant, Chairman, Abbott Mead Vickers

"This book cuts to the heart of the brand relationship - trust - in a refreshing and eminently readable manner."
Mike Hughes, Director General, Incorporated Society of British Advertisers

"Trust is not just a pre-requisite for doing good business, but is the fundamental bedrock of a sustainable society. Read this book, reflect on it and then get straight out there and do something about it."
Tom Farrand, Co-founder of The Pipeline Project and Good for Nothing

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS

Trust in business is at an all-time low. If your customers don't trust you, you can spend as much time, effort and money as you want on marketing campaigns, branding and advertising and it will barely move the needle. This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.

Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it.