Website Quality and Shopping Behavior / SpringerBriefs in Business (PDF)
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This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.
- Autoren: Tereza Semerádová , Petr Weinlich
- 2020, 1st ed. 2020, 129 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030444406
- ISBN-13: 9783030444402
- Erscheinungsdatum: 03.04.2020
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- Grösse: 2.93 MB
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