The Corporate Newsroom / Management for Professionals (PDF)
The first part discusses the...
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The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations.
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
- 2021, 1st ed. 2021, 154 Seiten, Englisch
- Herausgegeben: Christoph Moss
- Verlag: Springer International Publishing
- ISBN-10: 3030676420
- ISBN-13: 9783030676421
- Erscheinungsdatum: 13.04.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 4.20 MB
- Ohne Kopierschutz
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