The concept of authenticity in marketing research (PDF)
(Sprache: Englisch)
Seminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Bayreuth, course: Global Consulting Programm, language: English, abstract: As the online world becomes louder...
sofort als Download lieferbar
eBook (pdf)
Fr. 6.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The concept of authenticity in marketing research (PDF)“
Seminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Bayreuth, course: Global Consulting Programm, language: English, abstract: As the online world becomes louder and more crowded, it's increasingly important to practice authenticity in marketing. Beyond products and services, audiences want to connect on a deeper level with the brands they love.
Today's consumers also look for brands that embody values similar to their own. They prefer to support companies they identify with on a greater level than simply purchasing a product they like. Especially younger generations (millennials and Gen Z in particular) are often associated with the practice of buying what a brand values, rather than a specific product. Consumers expect brands to be authentic by sharing their desire to make the world a better place to live, work and do business.
Today's consumers also look for brands that embody values similar to their own. They prefer to support companies they identify with on a greater level than simply purchasing a product they like. Especially younger generations (millennials and Gen Z in particular) are often associated with the practice of buying what a brand values, rather than a specific product. Consumers expect brands to be authentic by sharing their desire to make the world a better place to live, work and do business.
Bibliographische Angaben
- 2023, 9 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346837718
- ISBN-13: 9783346837714
- Erscheinungsdatum: 21.03.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 0.43 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "The concept of authenticity in marketing research"
0 Gebrauchte Artikel zu „The concept of authenticity in marketing research“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The concept of authenticity in marketing research".
Kommentar verfassen