Strategic Sport Communication (ePub)
Traditional and Transmedia Strategies for a Global Sports Market
(Sprache: Englisch)
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public...
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Autoren-Porträt von W. Timothy Coombs, Jennifer L. Harker
W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.
Bibliographische Angaben
- Autoren: W. Timothy Coombs , Jennifer L. Harker
- 2021, 1. Auflage, 186 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 100043737X
- ISBN-13: 9781000437379
- Erscheinungsdatum: 15.09.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 1.70 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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