Strategic Communication and the 2022 Australian Federal Election Campaign (PDF)
A Brutal Business
(Sprache: Englisch)
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic...
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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
Autoren-Porträt von James Mahoney
James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.
Bibliographische Angaben
- Autor: James Mahoney
- 2023, 182 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000983862
- ISBN-13: 9781000983869
- Erscheinungsdatum: 13.10.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 2.22 MB
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Sprache:
Englisch
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