Rethinking Public Relations (PDF)
Persuasion, Democracy and Society
(Sprache: Englisch)
This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more...
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This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
Autoren-Porträt von Kevin Moloney, Conor McGrath
Kevin Moloney was a PR teacher and researcher from 1985 to 2018, most recently at Bournemouth University, UK. He was also a journalist with regional and national papers and spent over a decade working in public relations.Conor McGrath is a lecturer in PR and lobbying at Ulster University, UK. In addition, he has worked as an MP's researcher, a self-employed lobbyist, and a public affairs director at a PR agency.
Bibliographische Angaben
- Autoren: Kevin Moloney , Conor McGrath
- 2019, 3. Auflage, 206 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429951531
- ISBN-13: 9780429951534
- Erscheinungsdatum: 16.07.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 4.21 MB
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Englisch
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