Public Sector Marketing Communications Volume I / Palgrave Studies of Public Sector Management in Africa (PDF)
-Abel Kinoti Meru, Acting Deputy Vice Chancellor - Academic Affairs and Dean, School of Business, Riara University,...
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African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves.
Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.
Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.
Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana.
- 2022, 1st ed. 2022, 244 Seiten, Englisch
- Herausgegeben: Ogechi Adeola, Paul Katuse, Kojo Kakra Twum
- Verlag: Springer International Publishing
- ISBN-10: 3031072936
- ISBN-13: 9783031072932
- Erscheinungsdatum: 03.10.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 4.72 MB
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