Out-thinking Organizational Communications / Management for Professionals (PDF)
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This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.
In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.
- 2016, 1st ed. 2017, 199 Seiten, Englisch
- Herausgegeben: Joachim Klewes, Dirk Popp, Manuela Rost-Hein
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319418459
- ISBN-13: 9783319418452
- Erscheinungsdatum: 02.09.2016
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- Grösse: 1.90 MB
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