Mobile Marketing (ePub)
An Hour a Day
(Sprache: Englisch)
A step-by-step guide to successful mobile marketing
strategies
Go from zero to sixty with this practical book that helps you
craft and deploy mobile marketing strategies for everything from
brand building to lead generation and sales. As part of the...
strategies
Go from zero to sixty with this practical book that helps you
craft and deploy mobile marketing strategies for everything from
brand building to lead generation and sales. As part of the...
sofort als Download lieferbar
eBook (ePub)
Fr. 23.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Mobile Marketing (ePub)“
A step-by-step guide to successful mobile marketing
strategies
Go from zero to sixty with this practical book that helps you
craft and deploy mobile marketing strategies for everything from
brand building to lead generation and sales. As part of the popular
do-it-yourself, Hour A Day series, this new book is full of
advice, practical tips, and step-by-step tactics you can put to use
right away. Start leveraging location-based marketing via
Foursquare and Yelp, see how to set up and manage mobile commerce,
and try such technologies as QR codes, ambient communication (RFID
and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you,
thanks to these successful ideas and strategies from expert mobile
marketers, Rachel Pasqua and Noah Elkin.
* Shows you step by step how to develop, implement, and measure a
successful mobile marketing strategy
* Pares down a complex process into approachable, bite-sized
tasks you can tackle in an hour a day
* Covers vital mobile marketing weapons like messaging, mobile
websites, apps, and mobile advertising to help you achieve your
goals
* Gets you up to speed on location-based marketing via Foursquare
and Yelp, using mobile commerce, and leveraging technologies such
as as QR codes, ambient communication (RFID and Bluetooth), and
mobile broadcasting
Mobile Marketing: An Hour A Day is a must-have resource
for marketers and advertisers who want a compelling mobile
presence.
strategies
Go from zero to sixty with this practical book that helps you
craft and deploy mobile marketing strategies for everything from
brand building to lead generation and sales. As part of the popular
do-it-yourself, Hour A Day series, this new book is full of
advice, practical tips, and step-by-step tactics you can put to use
right away. Start leveraging location-based marketing via
Foursquare and Yelp, see how to set up and manage mobile commerce,
and try such technologies as QR codes, ambient communication (RFID
and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you,
thanks to these successful ideas and strategies from expert mobile
marketers, Rachel Pasqua and Noah Elkin.
* Shows you step by step how to develop, implement, and measure a
successful mobile marketing strategy
* Pares down a complex process into approachable, bite-sized
tasks you can tackle in an hour a day
* Covers vital mobile marketing weapons like messaging, mobile
websites, apps, and mobile advertising to help you achieve your
goals
* Gets you up to speed on location-based marketing via Foursquare
and Yelp, using mobile commerce, and leveraging technologies such
as as QR codes, ambient communication (RFID and Bluetooth), and
mobile broadcasting
Mobile Marketing: An Hour A Day is a must-have resource
for marketers and advertisers who want a compelling mobile
presence.
Autoren-Porträt von Rachel Pasqua, Noah Elkin
About the AuthorsRachel Pasqua is VP of Mobile at global digital marketing agency iCrossing, where she helps Fortune 500 clients connect successfully with their audiences in a multiplatform, always-on world. She is an oft-quoted speaker at industry conferences such as OMMA, Digiday, and the L2 Think Tank series, and she has judged numerous media events including the Communication Arts 2010 Interactive Design Annual. She writes regularly about digital innovation on iCrossing's Great Finds blog; her personal website, Mobile Social Ambient; and on Twitter at @rachelpasqua.
Noah Elkin, PhD, is Principal Analyst at eMarketer, where he helps clients understand the latest developments in mobile marketing, devices, and commerce. A respected authority on digital trends, he is quoted frequently in leading publications, including the New York Times, the Wall Street Journal, Bloomberg Businessweek, Forbes, Ad Age, and NPR. He speaks regularly at industry conferences such as ad:tech, iMedia Summits, Mobile World Congress, and MMA Forum. Noah shares his insights on Twitter at @noahelkin.
Bibliographische Angaben
- Autoren: Rachel Pasqua , Noah Elkin
- 2012, 1. Auflage, 384 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118462408
- ISBN-13: 9781118462409
- Erscheinungsdatum: 19.12.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 7.39 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Mobile Marketing"
0 Gebrauchte Artikel zu „Mobile Marketing“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Mobile Marketing".
Kommentar verfassen