Mobile Marketing (PDF)

A step-by-step guide to successful mobile marketing
strategies

Go from zero to sixty with this practical book that helps you
craft and deploy mobile marketing strategies for everything from
brand building to lead generation and sales. As part of the popular
do-it-yourself, Hour A Day series, this new book is full of
advice, practical tips, and step-by-step tactics you can put to use
right away. Start leveraging location-based marketing via
Foursquare and Yelp, see how to set up and manage mobile commerce,
and try such technologies as QR codes, ambient communication (RFID
and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you,
thanks to these successful ideas and strategies from expert mobile
marketers, Rachel Pasqua and Noah Elkin.

* Shows you step by step how to develop, implement, and measure a
successful mobile marketing strategy

* Pares down a complex process into approachable, bite-sized
tasks you can tackle in an hour a day

* Covers vital mobile marketing weapons like messaging, mobile
websites, apps, and mobile advertising to help you achieve your
goals

* Gets you up to speed on location-based marketing via Foursquare
and Yelp, using mobile commerce, and leveraging technologies such
as as QR codes, ambient communication (RFID and Bluetooth), and
mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource
for marketers and advertisers who want a compelling mobile
presence.