Misleading Marketing Communication / Progress in Mathematics (PDF)
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into empirically measurable terms. Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies' self-regulation.
Daniel Barratt is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. He is the director of CogLab, a facility for conducting experimental perceptual and cognitive research based at the same department. He has a background in the fields of film, philosophy, and cognitive science.
Peter Møgelvang-Hansen is Full Professor Emeritus at CBS LAW, Copenhagen Business School. His key research interests are business law, marketing law, consumer law, and enforcement. He is the author and co-author of an extensive number of textbooks. academic papers, reports, and white books. He has been a member of a wide range of councils, boards, and commissions. Furthermore, he has been functioning as an expert judge at the Danish Maritime and Commercial Court and a member of the Commission for Marketing and Advertising of ICC Denmark.
Alexander U. Wedel Andersen has a Master's Degree in Intercultural Market Studies from Copenhagen Business School (2019). He has contributed to the work presented in the present book as part of his Master Thesis project and as a Student and Graduate Research Assistant at the Department of Management, Society, and Communication, Copenhagen Business School (2019-2020). He is now working as a Search Engine Marketing Specialist at Bigum&Co.
- Autoren: Viktor Smith , Daniel Barratt , Peter Møgelvang-Hansen , Alexander U. Wedel Andersen
- 2022, 1st ed. 2022, 164 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 3031112067
- ISBN-13: 9783031112065
- Erscheinungsdatum: 10.10.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 3.62 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Misleading Marketing Communication / Progress in Mathematics".
Kommentar verfassen