Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)

Name: Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand: Springer-Verlag GmbH
SKU: 102829637
Price: 236.00 CHF
Availability: OnlineOnly

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (Sprache: Englisch)

Schreiben Sie einen Kommentar zu "Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science".

Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Merken

Mehr zum Inhalt Video

eBook (pdf) Fr. 236.00

Buch (Gebunden) Fr. 236.00

sofort als Download lieferbar

Bestellnummer: 102829637

eBook (pdf) Fr. 236.00

inkl. MwSt.

Download bestellen

Verschenken

Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)“

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promotingtimely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

2017, 1st ed. 2018, 322 Seiten, Englisch
Herausgegeben: Patricia Rossi, Nina Krey
Verlag: Springer-Verlag GmbH
ISBN-10: 3319687506
ISBN-13: 9783319687506
Erscheinungsdatum: 16.11.2017

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: PDF
Grösse: 6.05 MB
Ohne Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kommentar zu "Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science"

Schreiben Sie einen Kommentar zu "Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science".

0 Gebrauchte Artikel zu „Marketing Transformation: Marketing Practice in an Ever Changing World / Developments in Marketing Science: Proceedings of the Academy of Marketing Science“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating