Marketing: Real People, Real Choices, Global Edition (PDF)
Companies don't make decisions. People do.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at...
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For undergraduate principles of marketing courses.
Companies don't make decisions. People do.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today.
Greg W. Marshall, PhD, is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. For three years, he also served as vice president for strategic marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and TCU. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham,
Elnora W. Stuart, PhD, having most recently served as Professor of Marketing and Associate Dean of the George Dean Johnson, Jr. College of Business and Economics at the University of South Carolina Upstate,is now Distinguished Professor Emerita, University of South Carolina. She continues to teach, consult, and conduct research. Prior to joining USC Upstate in 2008, she was professor of marketing and the BP Egypt Oil Professor of Management Studies at the American University in Cairo, professor of marketing at Winthrop University in Rock Hill, South Carolina, and on the faculty of the University of South Carolina. She has also been a regular visiting professor at Instituto de Empresa in Madrid, Spain and Landshut College of Applied Sciences in Landshut, Germany. She earned a BA in theater and speech from the University of North Carolina at Greensboro and both an M.A. in journalism and mass communication and a PhD in marketing from the University of South Carolina. Professor Stuart's research has been published in major academic journals, including the Journal of Consumer Research, the Journal of Advertising, the Journal of Business Research, the Journal of Public Policy and Marketing, the Journal of Promotion Management, and the International Journal of Pharmaceutical and Healthcare Marketing. For over 25 years, she has served as a consultant for numerous businesses and not-for-profit organizations in the United States and in Egypt.
- Autoren: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
- 2022, 11. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 1292434511
- ISBN-13: 9781292434513
- Erscheinungsdatum: 05.04.2022
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