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Marketing Challenges in a Turbulent Business Environment / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress (Sprache: Englisch)
 
 
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Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been...
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Bestellnummer: 73477704

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