It's Not Just PR (PDF)

W. Timothy Coombs is Professor in the Nicholson School of
Communication at the University of Central Florida. His books
include the award-winning Ongoing Crisis Communication
(2007) and Code Red in the Boardroom (2006). With
Sherry J. Holladay, he is co-author of Managing Corporate Social
Responsibility (Wiley-Blackwell, 2011) and PR Strategy and
Application (Wiley-Blackwell, 2009) and co-editor of The
Handbook of Crisis Communication (Wiley-Blackwell, 2010).
He has worked with consulting firms in the U.S. and Europe on ways
to improve crisis communication efforts for their clients.

Sherry J. Holladay is Professor in the Nicholson School
of Communication at the University of Central Florida. She teaches
courses in public relations and corporate communication and her
research interests include corporate social responsibility, crisis
communication, reputation management, activism, and stakeholder
relations. Her work appears in the Journal of Public Relations
Research, Public Relations Review, Management Communication
Quarterly, Journal of Communication Management, and
International Journal of Strategic Communication. With
W. Timothy Coombs, she is co-author of Managing Corporate
Responsibility (Wiley-Blackwell, 2011) and PR Strategies and
Applications (Wiley-Blackwell, 2009), and co-editor of The
Handbook of Crisis Communication (Wiley-Blackwell, 2010).

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