Event Marketing in the Context of Higher Education Marketing and Digital Environments / Handel und Internationales Marketing Retailing and International Marketing (PDF)
(Sprache: Englisch)
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of...
sofort als Download lieferbar
eBook (pdf)
Fr. 100.50
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Event Marketing in the Context of Higher Education Marketing and Digital Environments / Handel und Internationales Marketing Retailing and International Marketing (PDF)“
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.
Contents
- Events as a Customer Touchpoint in Student Life
- Event Portfolios of Higher Education Institutions
- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption
- Interaction in Social Live Streaming Services
Target Groups
- Scientists and students in the field of marketing
- Practitioners in the same field
About the Author
Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Autoren-Porträt von Florian Neus
Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Bibliographische Angaben
- Autor: Florian Neus
- 2020, 1st ed. 2020, 156 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3658292628
- ISBN-13: 9783658292621
- Erscheinungsdatum: 25.02.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 2 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Event Marketing in the Context of Higher Education Marketing and Digital Environments / Handel und Internationales Marketing Retailing and International Marketing"
0 Gebrauchte Artikel zu „Event Marketing in the Context of Higher Education Marketing and Digital Environments / Handel und Internationales Marketing Retailing and International Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Event Marketing in the Context of Higher Education Marketing and Digital Environments / Handel und Internationales Marketing Retailing and International Marketing".
Kommentar verfassen