E-Commerce Growth Strategy (ePub)

Name: E-Commerce Growth Strategy
Brand: Kogan Page
SKU: 149432106
Price: 31.00 CHF
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A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers (Sprache: Englisch)

Autor: Kunle Campbell

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E-Commerce Growth Strategy, Kunle Campbell

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Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly...

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Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Autoren-Porträt von Kunle Campbell

Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.

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Bibliographische Angaben

Autor: Kunle Campbell
2023, 1. Auflage, 336 Seiten, Englisch
Verlag: Kogan Page
ISBN-10: 1398607991
ISBN-13: 9781398607996
Erscheinungsdatum: 03.08.2023

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Dateiformat: ePub
Grösse: 4.30 MB
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Sprache:

Englisch

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