E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
(Sprache: Englisch)
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
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Klappentext zu „E-Commerce Growth Strategy “
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Inhaltsverzeichnis zu „E-Commerce Growth Strategy “
Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core - the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building - why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance - what you should know and an overview for growth; Chapter - 17: Tracking success - team makeup and key metrics; Chapter - 18: Develop your growth roadmap;
Autoren-Porträt von Kunle Campbell
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
Bibliographische Angaben
- Autor: Kunle Campbell
- 2023, XIV, 321 Seiten, Masse: 15,9 x 23,3 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398607983
- ISBN-13: 9781398607989
- Erscheinungsdatum: 03.08.2023
Sprache:
Englisch
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