Content Strategy for the Web (ePub)
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and...
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
- Autoren: Kristina Halvorson , Melissa Rach
- 2012, 2. Auflage, 224 Seiten, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0132883244
- ISBN-13: 9780132883245
- Erscheinungsdatum: 28.02.2012
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- Dateiformat: ePub
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