Content Strategy for the Web
(Sprache: Englisch)
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business...
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Klappentext zu „Content Strategy for the Web “
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.
Inhaltsverzeichnis zu „Content Strategy for the Web “
Foreword: The Rapid Rise of Content Strategy at Facebook and BeyondBefore We Begin
REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.
DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.
STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.
SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.
Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index
Autoren-Porträt von Kristina Halvorson, Melissa Rach
Bibliographische Angaben
- Autoren: Kristina Halvorson , Melissa Rach
- 2012, 2nd edition, 224 Seiten, mit Abbildungen, Masse: 17,9 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321808304
- ISBN-13: 9780321808301
- Erscheinungsdatum: 10.02.2012
Sprache:
Englisch
Rezension zu „Content Strategy for the Web “
"This is the go-to handbook for creating an effective content strategy. The Post-it(R) notes and dog-eared pages in my copy are evidence of that!" - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team" - Lucie Hyde, Director of Content, eBay Europe
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