B2B Marketing / Management for Professionals (PDF)

Uwe Seebacher, Ph.D. in Economics and Business Administration, is running the global marketing, communication, strategy, and analytics department for a global division of an Austrian based industry group. His professional experience spans over 20 years across several industry sectors like automotive, consulting, energy, and finance, among others. He is also a lecturer at many recognized business schools and universities including the FHWien der WKW (Austria). He has authored articles and books in many leading management publishing houses, for example, "Template driven Consulting" (Springer), "Strategic Workforce Management" (Harvard Business Manager), "Handbook Management Development" (USP International), and "Management Development" (Linde Campus). Contributing Authors:

· Andy Bacon, Bridge Associates



· Jonathan Barrett, Publitek Ltd.



· Alex Cairns, Move Marketing Ltd



· Sönke Caro, STILL GmbH



· Alexandra Ender, Hilti Deutschland AG



· Beatrice Ermer, innogy SE



· Klara Gölles, ANDRITZ AG



· Jenny Gruner, Hapag-Lloyd AG



· Fabienne Halb, ANDRITZ AG



· Joel Harrison, B2B Marketing



· Mark Herten, Publitek GmbH



· Nils Horstmann, eviom GmbH

· Kirsten Juliet Ives, moodley brand identity GmbH





· Lutz Klaus, Marketing ROI Experts

· Jens Kleine, innogy SE





· Mike Kleinemass, Thyssenkrupp Industrial Solutions AG



· Lukas Kosuniak, Grow Consulting Sp. z o.o.



· Olaf Mörk, Mörketing



· Connor Moseler, Daimler AG



· Alexander Mrohs



· Vera Muellner, ANDRITZ AG



· Miroslav Negovan, Andritz AG



· Markus Niehaus, innogy SE

· Oliver Nolte, lead on GmbH





· Stefan Prath, HAGE3D GmbH

· Boris Ringwald, lead on GmbH





· Mariana Romero Palma, ANDRITZ AG

· Stefan Schulz, Brady Europe, Middle-East & Africa





· Jochen Seelig, snapADDY GmbH

· Lukas Strohmeier, ANDRITZ AG





· Susanne Trautmann



· Markus Weinländer, Siemens AG



· Sabrina Weiss, innogy SE



· Stephan Wenger, AVL List GmbH