An Insider's Guide to Place Branding / Management for Professionals (PDF)
Shaping the Identity and Reputation of Cities, Regions and Countries
(Sprache: Englisch)
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics...
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Autoren-Porträt von Florian Kaefer
Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.
Bibliographische Angaben
- Autor: Florian Kaefer
- 2021, 1st ed. 2021, 289 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 3030671445
- ISBN-13: 9783030671440
- Erscheinungsdatum: 29.03.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 18 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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