Advances in National Brand and Private Label Marketing / Springer Proceedings in Business and Economics (PDF)

of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Raj Sethuraman is the Marilyn and Leo Corrigan endowed professor and chair of Marketing at the Edwin L. Cox School of Business at Southern Methodist University. He received his MBA from Indian Institute of Management, Calcutta and his Ph.D. in marketing from Kellogg School of Management at Northwestern University. Dr. Sethuraman teaches marketing research, customer insights, and database marketing courses at the Cox School of Business. He has written many cases in marketing management and introduced several online teaching tools for which he was awarded the Eugene Byrne teaching innovation award in May 2010. Professor Sethuraman's research focuses on applying economic models and econometric methods to address substantive problems related to marketing mix strategies in the consumer packaged goods industry. He has published articles in several journals, including the Journal of Marketing Research, Marketing Science and Management Science.  He has also won many research awards, including the John D.C. Little award for the best paper in Marketing Science, the Jagdish Sheth award for the best paper in the Journal of the Academy of Marketing Science, the O'Dell award for the best paper in the Journal of Marketing Research (Runner-up), the William R. Davidson Award for the best paper in Journal of Retailing (2nd place) and the Paul Green award for the best paper in Journal of Marketing Research (Finalist) and the Research Excellence Award at the Cox School of Business. Many of his works have been listed in Social Science Research Network's Top 10 Downloads (All-Time Hits) in marketing. He serves on the editorial boards of Marketing Science, Journal of Retailing, Journal of Modeling in Management, and Review of Marketing Science. His research has been cited widely in The Wall Street Journal and other business media.  Dr. Sethuraman is also active in consulting for commercial and nonprofit organizations. His recent consulting engagements include Samsung Telecommunications, KPMG Peat Marwick Law firm and the Center for Nonprofit Management. He is also the founder-president of Charity through Art Foundation, a nonprofit organization dedicated to raising money for the underprivileged by organizing art events.