Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science (PDF)

Name: Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science
Brand: Springer International Publishing
SKU: 141888222
Price: 177.00 CHF
Availability: OnlineOnly

Opportunities in E-commerce and Online Marketing (Sprache: Englisch)

Schreiben Sie einen Kommentar zu "Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science".

Merken

Mehr zum Inhalt Autorenporträt Video

eBook (pdf) Fr. 177.00

Buch (Gebunden) Fr. 177.00

sofort als Download lieferbar

Bestellnummer: 141888222

eBook (pdf) Fr. 177.00

inkl. MwSt.

Download bestellen

Verschenken

Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science (PDF)“

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Autoren-Porträt

Tereza Semerádová is a researcher in the Department of Informatics, Technical University of Liberec (Czech Republic). In addition to academic activities, she also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics. She is a specialist on dynamic ads and remarketing, and her primary research interests include online marketing strategies, user experience design, and advertising efficiency.

Petr Weinlich is a researcher in the Department of Informatics, Technical University of Liberec (Czech Republic). He has both academic and professional experience, and has participated in many marketing projects both as an art director and a designer. He specializes in multimedia, web design, and creative marketing content.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

2022, 1st ed. 2022, 239 Seiten, Englisch
Herausgegeben: Tereza Semerádová, Petr Weinlich¿
Verlag: Springer International Publishing
ISBN-10: 3030931315
ISBN-13: 9783030931315
Erscheinungsdatum: 22.01.2022

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: PDF
Grösse: 5.07 MB
Ohne Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kommentar zu "Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science"

Schreiben Sie einen Kommentar zu "Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science".

0 Gebrauchte Artikel zu „Achieving Business Competitiveness in a Digital Environment / Contributions to Management Science“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating