A Business History of the Bicycle Industry / Psychology and Our Planet (PDF)
Shaping Marketing Practices
(Sprache: Englisch)
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the...
sofort als Download lieferbar
eBook (pdf)
Fr. 77.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „A Business History of the Bicycle Industry / Psychology and Our Planet (PDF)“
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Autoren-Porträt von Carlo Mari
Carlo Mari is Associate Professor of Marketing at the University of Molise, Italy, where he teaches undergraduate and graduate courses in marketing management, non-profit marketing and social marketing. Prior to his academic career, he worked in the automotive industry.
Bibliographische Angaben
- Autor: Carlo Mari
- 2020, 1st ed. 2021, 137 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 3030505634
- ISBN-13: 9783030505639
- Erscheinungsdatum: 03.11.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 3.49 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "A Business History of the Bicycle Industry / Psychology and Our Planet"
0 Gebrauchte Artikel zu „A Business History of the Bicycle Industry / Psychology and Our Planet“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "A Business History of the Bicycle Industry / Psychology and Our Planet".
Kommentar verfassen