Flying High
How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
(Sprache: Englisch)
Praise for FlyingHigh
"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and...
"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and...
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Praise for FlyingHigh"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."
-Dave Sclair Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."
-Howard J. Rubenstein President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."
-Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir
Praise for FlyingHigh
"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner." - Dave Sclair Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success." - Howard J. Rubenstein President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting." - Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir
"If you want to know what it takes to develop a great business-not just an airline-Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner." - Dave Sclair Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success." - Howard J. Rubenstein President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting." - Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir
Inhaltsverzeichnis zu „Flying High “
Introduction 1CHAPTER 1 The Journey Begins 7
CHAPTER 2 Have I Got a Deal for You 23
CHAPTER 3 Morris Air Spreads Its Wings 39
CHAPTER 4 Off to Southwest 55
CHAPTER 5 Opening Up New Skies 73
CHAPTER 6 A Different Kind of Airline 85
CHAPTER 7 Preparing for Departure 103
CHAPTER 8 JetBlue Takes Flight 121
CHAPTER 9 Making Air Travel Entertaining 139
CHAPTER 10 Keeping Customers Happy 151
CHAPTER 11 The Technology Advantage 163
CHAPTER 12 Getting the Word Out in Style 177
CHAPTER 13 Dealing with Disaster 193
CHAPTER 14 Preserving the Culture 213
CHAPTER 15 Looking to the Future 225
CHAPTER 16 David Neeleman's Rules for Succeeding in Any Business 243
JetBlue Timeline 255
Acknowledgments 263
Notes 265
Index 289
Autoren-Porträt von James Wynbrandt
James Wynbrandt is a New York-based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Southern Aviator, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the New York Times, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.
Bibliographische Angaben
- Autor: James Wynbrandt
- 2006, 1. Auflage, 304 Seiten, Masse: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471756989
- ISBN-13: 9780471756989
- Erscheinungsdatum: 24.02.2006
Sprache:
Englisch
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