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The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Christian Üffing, Verena Stasing
Fr. 31.00
Interactive Value Creation - Mass Customization
Yasemin Sari
Fr. 16.00
Fr. 19.00
The Customer Satisfaction for the Medical Healthcare Facilities: A Case Study of Quality healthcare facilities in Rajasthan
Meeta Nihalani
Fr. 17.00
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Peter Menne
Fr. 37.00
Fr. 7.00
Fr. 16.00
Crowdinvesting
Rainer Schenk, Elena Horska
Fr. 17.00
Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company
Frank Piotraschke
Fr. 19.00
Fr. 16.00
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Hellen Dreeves
Fr. 32.00
Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
Miriam Mennen
Fr. 37.00
Fr. 37.00
In Depth Analysis of Corus Group PLC
Kimberly Wylie
Fr. 6.00
Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)
Sebastian Meyer
Fr. 17.00
Particularities in the Marketing Mix for Service Operations
Martin Wenderoth
Fr. 17.00
Fr. 84.00
Brand Personality
Iva Rakocevic
Fr. 16.00
Consumer Behavior - Consumer as Decision Maker with cultural background
Isabelle Pfeiffer
Fr. 17.00
The global green consumer - A cross border market
Franziska Guhr
Fr. 17.00
Marketing channel strategy for consumer goods
Sandra Burgemeister
Fr. 17.00
Symbolic use of brands
Florian Meisel
Fr. 17.00
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier
Pedro Montes de Oca
Fr. 37.00
An international marketing strategy for Black Sheep Brewery in Australia
Stefanie Aulenbach
Fr. 18.00
Advertising to Children
Miriam Herbst
Fr. 6.00
Fr. 16.00
Fr. 73.00
Public Relations as a tool of tourism marketing
Melis Ceylan
Fr. 15.00
Fr. 17.00