To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance? (ePub)
(Sprache: Englisch)
Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by...
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Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
Bibliographische Angaben
- Autor: Klaus Schöfer
- 2012, 1. Auflage, 10 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656990441
- ISBN-13: 9783656990444
- Erscheinungsdatum: 02.03.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 0.31 MB
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Englisch
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