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The Role of Origin of Fame in Influencer Branding
Julia Sinnig
Fr. 59.00
Brand Choice and Loyalty
Beat Meier
Fr. 59.00
Influencer Marketing for Brands
Aron Levin
Fr. 53.50
Internal Brand Management in an International Context
Christina Ravens
Fr. 59.00
Fr. 143.90
BestMasters / Empowering Brands with Customer Integration
Jörg Sesselmann
Fr. 59.00
Fr. 118.00
Management for Professionals / Brand Growth Barriers
Ralph Krüger, Andreas Stumpf
Fr. 59.00
Intense Group Behavior and Brand Negativity
Cody T. Havard
Fr. 53.50
Brand Building and Marketing in Key Emerging Markets
Niklas Schaffmeister
Fr. 59.00
User-Generated Content and ist Impact on Branding
Severin Dennhardt
Fr. 59.00
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
Julian Michael Hodson
Fr. 130.00
Fr. 118.00
Fr. 189.00
Fr. 118.00
Fr. 201.00
Fr. 59.00
Fr. 106.50
User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
Fr. 59.90
Fr. 77.00
International Strategic Management of Brands and Online Firms
Carolina Sinning
Fr. 118.00
Brand Building and Marketing in Key Emerging Markets
Niklas Schaffmeister
Fr. 59.00
Fr. 118.00
Fr. 177.00
Fr. 177.00