International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
(Sprache: Englisch)
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the...
Jetzt vorbestellen
versandkostenfrei
Buch (Kartoniert)
Fr. 118.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „International Strategic Management of Brands and Online Firms “
Klappentext zu „International Strategic Management of Brands and Online Firms “
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Inhaltsverzeichnis zu „International Strategic Management of Brands and Online Firms “
Introduction.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Introduction.- Conceptual Framework.- Hypothesis Development.- Empirical Study.- Discussion and Implications.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Discussion and Conclusions.- Limitations and Further Research.- Acknowledgements.- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations.- Study 2: Endorsement of Global Product Brands by Global Corporate Brands - A Consumer Perspective across Nations.Autoren-Porträt von Carolina Sinning
Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree.Bibliographische Angaben
- Autor: Carolina Sinning
- 2022, 1st ed. 2022, XX, 226 Seiten, Masse: 14,9 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658380497
- ISBN-13: 9783658380496
- Erscheinungsdatum: 18.08.2022
Sprache:
Englisch
Kommentar zu "International Strategic Management of Brands and Online Firms"
0 Gebrauchte Artikel zu „International Strategic Management of Brands and Online Firms“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "International Strategic Management of Brands and Online Firms".
Kommentar verfassen