Winning with Customers (ePub)
A Playbook for B2B
(Sprache: Englisch)
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable
customer relationships, outperform the competition, and unlock
profitable growth.
Companies are blind to opportunities for...
Knowing the answer can help you build measurable and valuable
customer relationships, outperform the competition, and unlock
profitable growth.
Companies are blind to opportunities for...
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Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable
customer relationships, outperform the competition, and unlock
profitable growth.
Companies are blind to opportunities for profitable customer
relationships without a deep understanding of how they create
customer value relative to competitors. With a rigorous and
measurable understanding of how customers make more money today and
in the future with you, combined with supporting plans and tools to
align the entire organization for success, a company can win and
win big. Winning with Customers offers a step-by-step
playbook to help companies develop this capability for themselves,
act on it, build a culture around it and sustain it over time. The
playbook includes case studies, interviews, and tools from leading
B2B companies who have demonstrated success. Written by recognized
business thought leaders and practitioners, this book will guide
you to profitable growth. The book also serves as a launch point
into a community of like-minded executives that includes a
companion website which offers exercises, access to thought
leaders, and other tools help you win with customers.
Knowing the answer can help you build measurable and valuable
customer relationships, outperform the competition, and unlock
profitable growth.
Companies are blind to opportunities for profitable customer
relationships without a deep understanding of how they create
customer value relative to competitors. With a rigorous and
measurable understanding of how customers make more money today and
in the future with you, combined with supporting plans and tools to
align the entire organization for success, a company can win and
win big. Winning with Customers offers a step-by-step
playbook to help companies develop this capability for themselves,
act on it, build a culture around it and sustain it over time. The
playbook includes case studies, interviews, and tools from leading
B2B companies who have demonstrated success. Written by recognized
business thought leaders and practitioners, this book will guide
you to profitable growth. The book also serves as a launch point
into a community of like-minded executives that includes a
companion website which offers exercises, access to thought
leaders, and other tools help you win with customers.
Autoren-Porträt von D. Keith Pigues, Jerry Alderman
D. KEITH PIGUES is a recognized leader of strategic growth and marketing, developing new growth strategies and marketing capabilities, creating valuable brands, building effective global marketing teams, and increasing profitable revenue growth through strategy and marketing excellence. He is Senior Vice President and Chief Marketing Officer at Ply Gem, Inc., responsible for corporate branding, marketing, strategic planning, and international expansion. He has held senior marketing positions with CEMEX, RR Donnelley, and ADP, as well as sales positions with IBM and Hewlett-Packard. Read more about Keith at dkeithpigues.com.JERRY D. ALDERMAN, a recognized business science thought leader, is coauthor of Beyond Six Sigma (Wiley). He has written numerous white papers, is a frequent speaker on achieving profitable growth through customer value creation, and has led and developed his innovative approach to building corporate competitive advantage through using and executing on unique, deep customer insights. He is founder and CEO of Valkre Solutions, Inc., a product and services company that develops capability with business-to-business (B2B) companies to use deep customer understanding to build and execute customer-driven operating plans. His company has developed these solutions with great partners, including Owens Corning, Kimberly-Clark, Turtle Wax, RR Donnelley, and more. To find out more about Jerry and Valkre go to valkre.com.
Bibliographische Angaben
- Autoren: D. Keith Pigues , Jerry Alderman
- 2010, 1. Auflage, 496 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470768517
- ISBN-13: 9780470768518
- Erscheinungsdatum: 06.09.2010
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 4.09 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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