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Value-Oriented Media Management / Media Business and Innovation (PDF)

Decision Making Between Profit and Responsibility (Sprache: Englisch)
 
 
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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It...
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Bestellnummer: 103369675

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