Unleashing the Crowd / Progress in Mathematics (PDF)
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This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds - anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge - half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.
Arvind Malhotra is H. Allen Andrews Professor of Entrepreneurial Education and Professor of Strategy and Entrepreneurship at the Kenan-Flagler School of Business, University of North Carolina, Chapel Hill, USA. He is an expert on innovation processes, inter-organizational knowledge management, and virtual teams having published in many top-tier academic and practice oriented journals.
- Autoren: Ann Majchrzak , Arvind Malhotra
- 2019, 1st ed. 2020, 302 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030255573
- ISBN-13: 9783030255572
- Erscheinungsdatum: 06.11.2019
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- Dateiformat: PDF
- Grösse: 5.39 MB
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