Understanding Digital Marketing : Strategies for Online Success (ePub)

Basic guide to learn digital media platform

The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters include marketing in the Digital Era, which starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationships. Business Drivers in the Virtual World deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.

Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media Marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for your business, how to perform mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked on how to get approved form ad sense? The introductory part of The Web Analytical Tools. As a Manager, anyone must aware of the creation of the strategy. So, for that, I also add how to create a digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.

Key Features

• Digital Marketing: An Overview
• Website Planning & Creation
• Search Engine Optimization(SEO)
• PPC Advertising With Google & Optimization
• Google Analytics
• Social Media Marketing
• E-Mail Marketing
• Online Advertising
• Lead Generation For Business
• Mobile Web Marketing
• Affiliate Marketing
• Google Adsense & Blogging
• Digital Marketing - The Web Analytics
• Creating a Digital Marketing Strategy
• Marketing Money As Freelancer