Toward a Better Understanding of Rule-Breaking Market Behavior / Contributions to Management Science (PDF)

Name: Toward a Better Understanding of Rule-Breaking Market Behavior / Contributions to Management Science
Brand: Springer-Verlag GmbH
SKU: 126559566
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Insights from Performance Breakthroughs in Sports (Sprache: Englisch)

Autor: Ann-Kathrin Veenendaal

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Toward a Better Understanding of Rule-Breaking Market Behavior / Contributions to Management Science, Ann-Kathrin Veenendaal

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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

An original explication of the when and how rule-breaking innovations actually succeed. Using examples from sport, Dr. Veenendaal perceptively distinguishes the attention-grabbing aspect of an innovation from the subsequent struggle for its widespread acceptance. The question now is which managers will be the first to apply the book's insights to their own innovation challenges.

Prof. J. Edward Russo, Cornell University, Ithaca, NY, USA

Autoren-Porträt von Ann-Kathrin Veenendaal

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

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Bibliographische Angaben

Autor: Ann-Kathrin Veenendaal
2019, 1st ed. 2019, 240 Seiten, Englisch
Verlag: Springer-Verlag GmbH
ISBN-10: 3030161072
ISBN-13: 9783030161071
Erscheinungsdatum: 15.07.2019

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Dateiformat: PDF
Grösse: 5.41 MB
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Englisch

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