The Wallet Allocation Rule (PDF)
Winning the Battle for Share
(Sprache: Englisch)
Customer Loyalty Isn't Enough--Grow Your Share of
Wallet
The Wallet Allocation Rule is a revolutionary, definitive
guide for winning the battle for share of customers' hearts, minds,
and wallets. Backed by rock-solid science published in the
Harvard...
Wallet
The Wallet Allocation Rule is a revolutionary, definitive
guide for winning the battle for share of customers' hearts, minds,
and wallets. Backed by rock-solid science published in the
Harvard...
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Customer Loyalty Isn't Enough--Grow Your Share of
Wallet
The Wallet Allocation Rule is a revolutionary, definitive
guide for winning the battle for share of customers' hearts, minds,
and wallets. Backed by rock-solid science published in the
Harvard Business Review and MIT Sloan Management
Review, this landmark book introduces a new and rigorously
tested approach--the Wallet Allocation Rule--that is
proven to link to the most important measure of customer loyalty:
share of wallet.
Companies currently spend billions of dollars each year
measuring and managing metrics like customer satisfaction and Net
Promoter Score (NPS) to improve customer loyalty. These metrics,
however, have almost no correlation to share of wallet. As a
result, the returns on investments designed to improve the customer
experience are frequently near zero, even negative.
With The Wallet Allocation Rule, managers finally have
the missing link to business growth within their grasp--the
ability to link their existing metrics to the share of spending
that customers allocate to their brands.
* Learn why improving satisfaction (or NPS) does not improve
share.
* Apply the Wallet Allocation Rule to discover what really drives
customer spending.
* Uncover new metrics that really matter to achieve growth.
By applying the Wallet Allocation Rule, managers get real
insight into the money they currently get from their customers, the
money available to be earned by them, and what it takes to get it.
The Wallet Allocation Rule provides managers with a
blueprint for sustainable long-term growth.
Wallet
The Wallet Allocation Rule is a revolutionary, definitive
guide for winning the battle for share of customers' hearts, minds,
and wallets. Backed by rock-solid science published in the
Harvard Business Review and MIT Sloan Management
Review, this landmark book introduces a new and rigorously
tested approach--the Wallet Allocation Rule--that is
proven to link to the most important measure of customer loyalty:
share of wallet.
Companies currently spend billions of dollars each year
measuring and managing metrics like customer satisfaction and Net
Promoter Score (NPS) to improve customer loyalty. These metrics,
however, have almost no correlation to share of wallet. As a
result, the returns on investments designed to improve the customer
experience are frequently near zero, even negative.
With The Wallet Allocation Rule, managers finally have
the missing link to business growth within their grasp--the
ability to link their existing metrics to the share of spending
that customers allocate to their brands.
* Learn why improving satisfaction (or NPS) does not improve
share.
* Apply the Wallet Allocation Rule to discover what really drives
customer spending.
* Uncover new metrics that really matter to achieve growth.
By applying the Wallet Allocation Rule, managers get real
insight into the money they currently get from their customers, the
money available to be earned by them, and what it takes to get it.
The Wallet Allocation Rule provides managers with a
blueprint for sustainable long-term growth.
Autoren-Porträt von Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty.LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business.
LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements.
ALEXANDER BUOYE is Assistant Professor of Marketing at Fordham University Schools of Business.
Bibliographische Angaben
- Autoren: Timothy L. Keiningham , Lerzan Aksoy , Luke Williams , Alexander J. Buoye
- 2015, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119037301
- ISBN-13: 9781119037309
- Erscheinungsdatum: 12.02.2015
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- Grösse: 6.90 MB
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Sprache:
Englisch
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