The Stakeholder Balance Sheet (PDF)
Profiting from Really Understanding Your Market
(Sprache: Englisch)
This book provides an as yet unavailable tool, the Stakeholder
Balance Sheet, enabling managers within any organisation to unlock
the DNA of the market place in which they operate and to measure
their effectiveness in understanding their markets and all...
Balance Sheet, enabling managers within any organisation to unlock
the DNA of the market place in which they operate and to measure
their effectiveness in understanding their markets and all...
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This book provides an as yet unavailable tool, the Stakeholder
Balance Sheet, enabling managers within any organisation to unlock
the DNA of the market place in which they operate and to measure
their effectiveness in understanding their markets and all the key
stakeholders operating within them.
This simple tool provides self-testing checklists at the end of
each chapter that enables managers to look at stakeholder-sensitive
issues in the same way that they might scrutinise financial
statements (hence it will not seem alien to most managers). A
review of how well your organisation has fared on the questions
will tell you how healthy your "balance sheet" is in relation to
the topic of each chapter, and it will provide you with the basis
for an overall enterprise balance sheet that aggregates the scores
you have achieved in each topic area.
Lessons to learn from application of the Stakeholder Balance
Sheet are:
* What appropriate tools are still required to enhance their
understanding of the market place, and how these should be
utilised
* How to maximise commercial success through understanding the
market place
* And, find effective ways of being a truly stakeholder-sensitive
enterprise
In a nutshell, a genuine understanding of how customers and
other stakeholders think, feel and behave offers the essential
starting point for any general manager - not just the marketing or
sales specialist - seeking to determine the direction of his
organisation.
For the purpose of the book, stakeholders are described as: the
direct stakeholders in the market place - customers and prospects
(including both the key contacts with whom you interface and others
who may influence the final decisions made); the internal
stakeholders - staff; other external stakeholders - pressure
groups, local community, government, intermediaries, banks,
etc.
"My 40 years of international business experience would
completely endorse this total focus on the stakeholder balance
sheet."
--Sir Peter Bonfield CBE FREng, Chairman of NXP Supervisory
Board and formerly CEO of BT Group plc and ICL plc
"The Stakeholder Balance Sheet is an excellent and highly
practical framework...This book is a must-read for decision makers
in any organization, regardless of level or function."
--Professor Sharan Jagpal, Professor of Marketing, Rutgers
Business School & author of Fusion for Profit
Balance Sheet, enabling managers within any organisation to unlock
the DNA of the market place in which they operate and to measure
their effectiveness in understanding their markets and all the key
stakeholders operating within them.
This simple tool provides self-testing checklists at the end of
each chapter that enables managers to look at stakeholder-sensitive
issues in the same way that they might scrutinise financial
statements (hence it will not seem alien to most managers). A
review of how well your organisation has fared on the questions
will tell you how healthy your "balance sheet" is in relation to
the topic of each chapter, and it will provide you with the basis
for an overall enterprise balance sheet that aggregates the scores
you have achieved in each topic area.
Lessons to learn from application of the Stakeholder Balance
Sheet are:
* What appropriate tools are still required to enhance their
understanding of the market place, and how these should be
utilised
* How to maximise commercial success through understanding the
market place
* And, find effective ways of being a truly stakeholder-sensitive
enterprise
In a nutshell, a genuine understanding of how customers and
other stakeholders think, feel and behave offers the essential
starting point for any general manager - not just the marketing or
sales specialist - seeking to determine the direction of his
organisation.
For the purpose of the book, stakeholders are described as: the
direct stakeholders in the market place - customers and prospects
(including both the key contacts with whom you interface and others
who may influence the final decisions made); the internal
stakeholders - staff; other external stakeholders - pressure
groups, local community, government, intermediaries, banks,
etc.
"My 40 years of international business experience would
completely endorse this total focus on the stakeholder balance
sheet."
--Sir Peter Bonfield CBE FREng, Chairman of NXP Supervisory
Board and formerly CEO of BT Group plc and ICL plc
"The Stakeholder Balance Sheet is an excellent and highly
practical framework...This book is a must-read for decision makers
in any organization, regardless of level or function."
--Professor Sharan Jagpal, Professor of Marketing, Rutgers
Business School & author of Fusion for Profit
Autoren-Porträt von Farrokh Suntook, John A. Murphy
Farrokh Suntook has been running his own consultancy andexecutive coaching service since 2006. The focus of his consultancy
is to help clients develop market insights for action planning
designed to strengthen their position in the market place.
Prior to this Farrokh had over thirty year's experience, mostly
in business development and marketing research consultancy
undertaken for a range of blue chip multinational companies. His
assignments covered topics ranging from market segmentation and
product development to market drivers and customer loyalty. Over
the years these topics have also been the subject of articles,
international conference papers and in-house seminars and workshops
which he has led.
Farrokh has a BSc(Econ) from the London School of Economics and
an MBA from the Columbia Business School in New York. He is a
member of the CIM Learning & Development faculty.
Dr John A Murphy, Telefonica O2 Professor of Customer
Management and Head of Corporate Relations at Manchester Business
School, combines the roles of academic and international
consultant, specialising in customer management and service
quality. He has held a series of senior management positions both
in Ireland and the UK.
At Manchester Business School he has established a unique cohort
of PhD scholarship students in conjunction with leading UK
companies. This is the largest doctoral research group in this
specialist area in Europe. He is a regular contributor to the
programmes at the MBS Executive Development Centre. He chairs and
directs the Customer Management Leadership Group.
John holds four professional fellowships and is a member of the
International Academy for Quality, whose members are chosen from
the most active protagonists of quality in the world. He is the
author of five books, the most recent of which, Converting
Customer Value: From Retention to Profit, was published in
2006.
Bibliographische Angaben
- Autoren: Farrokh Suntook , John A. Murphy
- 2010, 1. Auflage, 324 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470740590
- ISBN-13: 9780470740590
- Erscheinungsdatum: 07.03.2010
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Sprache:
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