The Second Economy (PDF)

A self-proclaimed cybersecurity pragmatist, Steve Grobman has spent over two decades in senior technical leadership positions related to the field of cybersecurity. He has the distinction of serving on both sides of the white-hat fight: both in defending his company against adversaries and in building innovative cyber security defense technology to protect consumers and organizations around the world. An avid student and teacher of the trade, Grobman earned his bachelor's degree in Computer Science from North Carolina State University, has published multiple technical papers and books and holds 24 US and international patents in the fields of security, software, and computer architecture, with another roughly 20 patents pending. He regularly provides perspectives of the adversary, the evolving threatscape and the measures organizations and consumers alike can take in protecting themselves to industry insiders, media, analysts and customers the world over - all delivered in laymen's terms that distill extraordinarily complex problems into actionable prescriptions.

Allison Cerra found her life's calling at 18 years of age, when she fortuitously stumbled into a lifelong career of marketing complex technologies. A frustrated anthropologist at heart, Cerra enjoys understanding how the technologies around us are fundamentally altering the way we live, work, learn and play. Whether in dissecting how broadband upends traditional economies, how technology influences and reflects company culture or how virtual and physical worlds converge to create a new human psyche, Cerra has explored the intersection of technology and behavior in several books. In 2015, motivated by a desire to stand on the good side of a fight too important to lose, Cerra joined the ranks of cybersecurity professionals, where she currently marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that is underestimated, if not ignored, by far too many.