The SAGE Handbook of Service-Dominant Logic (PDF)
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Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:
Part 1: Introduction and Background
Part 2: Value Cocreation
Part 3: Service Exchange
Part 4: Service Ecosystems
Part 5: Institutions and Institutional Arrangements
Part 6: Resources and Resource Integration
Part 7: Actors and Practices
Part 8: Innovation
Part 9: Midrange Theory
Part 10: Selected Applications
Part 11: Reflections and Prospects
This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
- 2018, 1. Auflage, 800 Seiten, Englisch
- Herausgegeben: Stephen L. Vargo, Robert F. Lusch
- Verlag: SAGE Publications
- ISBN-10: 152645548X
- ISBN-13: 9781526455482
- Erscheinungsdatum: 08.10.2018
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- Dateiformat: PDF
- Grösse: 16 MB
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