The Relevance of Crowdfunding (PDF)
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Contents
- The Crowdfunding Phenomenon
- Perspectives of Crowdfunding on the Innovation Process
- Research Design for the Empirical Study
- Critical Actors and Their Drivers in the Crowdfunding Ecosystem
- New Dynamics in the Innovation Process
Target Groups
- Researchers and students in the fields of business administration, innovation management, and entrepreneurship
- Entrepreneurs, people aiming to use crowdfunding
The Author
Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.
- Autor: Nadine Scholz
- 2015, 2015, 86 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3658098376
- ISBN-13: 9783658098377
- Erscheinungsdatum: 26.05.2015
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 1.65 MB
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