The Gender Intelligent Retailer (PDF)

"Through engaging and direct analysis, Joanne Thomas Yaccato
has drawn the line clearly for businesses--any successful
client relationship strategy must consider the unique perspectives
of women. Small, medium and large organizations can benefit from
her witty and poignant observations."

David I. McKay, Group Head, Canadian Banking, RBC

"In a lifestyle based company, Joanne's thoughts
come at you like a 'best friend' who's not afraid
to keep you grounded. In our case, Joanne's perspective has
allowed us to meet the changing needs of our customers over the
years in a relevant and authentic way. The Gender Intelligent
Retailer pushes the right buttons and creates dynamic
conversations that make valuable differences in the retail shopping
experience."

Kerri Molinaro, President, IKEA Canada

"Joanne has done it again...empowering not only retailers,
but consumers, employers and employees with market insight we need
to know, and in many cases, should have known by now. Her research
and analysis is filled with practical examples that will be an
eye-opening read for businesses wondering why they aren't
connecting with the influential female consumer. The Gender
Intelligent Retailer is a recipe for success."

Mark Kelley, CBC News, The National

"Joanne Thomas Yaccato has done us all a big
favour. The Gender Intelligent Retailershows us the
'real' world of women consumers. By helping to open our
eyes to the world we live in, the book opens the doors of
opportunity. It is often difficult for old institutions first to
recognize and then to react to our changed and changing demands as
a society. Joanne and Sean help us see and then navigate the new
world with sound insights and an eye that sees our follies and then
focuses on a better way to meet the demands of the
future."

Premier Gordon Campbell, Province of British Columbia

"Once again Joanne Thomas Yaccato has hit the mark with
her new book The Gender Intelligent Retailer! Following on
the footsteps of her previous bestseller - The 80%
Minority - Joanne and her retail partner, Sean McSweeney,
continue to unlock the secrets of marketing to women in an
intelligent, caring, and holistic manner. She finds a way to
intertwine humorous stories, imaginative analogies, and real life
examples with quantifiable and powerful advice."

Diane J. Brisebois, President & CEO, Retail Council of
Canada