The Cult of Beauty (PDF)
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
Prof. Jethwaney has been a lead communication expert for many national and international consultancies in the social sector arena. She is on the board of studies of several central and state universities.
A widely read author, Prof. Jethwaney's books on Advertising, Corporate Communication and Social Sector Communication are very popular among academics, professionals, and scholars not only in India but also many countries.
- Autor: Jaishri Jethwaney
- 2024, 1. Auflage, 156 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1040001319
- ISBN-13: 9781040001318
- Erscheinungsdatum: 12.03.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 2.94 MB
- Ohne Kopierschutz
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