The Bling Dynasty / Wiley Finance Editions (PDF)

Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political
administration clamping down on gifting. Observers have come to
doubt the strength of Chinese consumption as the key driver for
luxury. The Bling Dynasty illustrates how doubts about
Chinese consumption are ill-founded and Chinese luxury demand is on
the cusp of becoming dominant.

This book contains the research and expert views companies need
to understand and address the new challenges posed by this
dominance. Each chapter brings a different perspective, covering
complex aspects of luxury consumption, with illustrations and
real-world examples that support the research. Readers will gain
insights through interviews with brand executives, retailers,
experts, and consumers.

As an economic heavyweight, China is fast realizing its role in
the luxury market. Chinese consumers should be accounting for more
than a third of the global luxury market today, and half, if not
more, in ten year's time. The Bling Dynasty runs counter to
the conventional wisdom that expanding sectors become more global.
Luxury is actually becoming over-dependent on Chinese sales.

Readers will:

* Understand how Western brands developed in Asia and the
challenges they are met with, notably ubiquity

* Learn why Chinese are purchasing luxury items abroad and what
it means for the future of the sector

* Gain insights on why there are no Chinese luxury brands
challenging Western models

* Realize that Chinese consumers are becoming similar to their
American peers and that luxury competition goes way beyond
pre-conceptions

China's big spenders are increasingly mobile and this is
affecting key markets. The Bling Dynasty provides new
research and a comprehensive look at the booming business of luxury
and the Chinese wallet.