The B2B Social Media Book (ePub)

Advance your B2B marketing plans with proven social media
strategies

Learn social media's specific application to B2B companies and
how it can be leveraged to drive leads and revenue. B2B marketers
are undervalued and under appreciated in many companies. Social
media and online marketing provide the right mix of rich data and
reduction in marketing expenses to help transform a marketer into a
superstar. The B2B Social Media Book provides B2B marketers
with actionable advice on leveraging blogging, LinkedIn, Twitter,
Facebook and more, combined with key strategic imperatives that
serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers
looking to master social media and take their career to the next
level.

* Describes a methodology for generating leads using social
media

* Details how to create content offers that increase conversion
rates and drive leads from social media

* Offers practical advice for incorporating mobile strategies
into the marketing mix

* Provides a step-by-step process for measuring the return on
investment of B2B social media strategies

The B2B Social Media Book will help readers establish a
strong social media marketing strategy to generate more leads,
become a marketing superstar in the eye of company leaders, and
most importantly, contribute to business growth.