The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions (PDF)
(Sprache: Englisch)
This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of...
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This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with aninterest in intellectual property law and theory.
Autoren-Porträt von Rasmus Dalgaard Laustsen
Rasmus Dalgaard Laustsen, Legal Counsel in IPR & Compliance, Grundfos Holding A/S and former PhD Scholar at Aarhus University, Department of Law, Aarhus, Denmark
Bibliographische Angaben
- Autor: Rasmus Dalgaard Laustsen
- 2019, 1st ed. 2020, 435 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030263509
- ISBN-13: 9783030263508
- Erscheinungsdatum: 06.11.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 5.75 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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