Start with the Story (ePub)

Name: Start with the Story
Brand: Lioncrest Publishing
SKU: 147991258
Price: 11.90 CHF
Availability: OnlineOnly

Brand-Building in a Narrative Economy (Sprache: Englisch)

Autor: Kristian A Alomá

Schreiben Sie einen Kommentar zu "Start with the Story".

Merken

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?

People don't just buy brands. They use them to tell stories about who...

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 147991258

eBook (ePub) Fr. 11.90

inkl. MwSt.

Download bestellen

Verschenken

Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Start with the Story (ePub)“

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?

People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.

Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.

Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.

Autoren-Porträt von Kristian A Alomá

Kristian Alomá is the founder and CEO of Threadline, a market research and brand strategy agency built on principles of narrative psychology, consumer identity, and behavioral economics to help clients build better relationships with their audience. Kristian has a PhD in psychology and more than twenty years' experience in the marketing industry. His mission is to elevate the practice of branding with techniques that are science-based, ethical, and rewarding for consumers and businesses alike.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Kristian A Alomá
2023, 1. Auflage, 136 Seiten, Englisch
Verlag: Lioncrest Publishing
ISBN-10: 1544537387
ISBN-13: 9781544537382
Erscheinungsdatum: 25.05.2023

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Grösse: 1.07 MB
Mit Kopierschutz

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Start with the Story"

Schreiben Sie einen Kommentar zu "Start with the Story".

0 Gebrauchte Artikel zu „Start with the Story“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating