Shopper Marketing (ePub)

Daniel Flint, PhD, is the Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum in The Department of Marketing and Supply Chain Management, The University of Tennessee, Knoxville. He is a graduate from the US Naval Academy, has a sales engineering background, and a PhD in marketing and logistics from the University of Tennessee. He has worked with many firms in the consumer goods, aerospace, industrial, and third-party logistics industries on branding, shopper marketing, marketing strategy, account management, and innovation. He works internationally often and remains active in both marketing and supply chain management associations. His research focuses on helping businesses develop a proactive customer orientation; understand what customers, consumers, and shoppers value; improve their marketing strategies; and develop more productive business-tobusiness connections. Dan has published in top-tier journals such as the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Logistics, and the International Journal of Physical Distribution and Logistics Management. Dan currently is focused on shopper marketing, spending a great deal of time with leading CPG, agency, broker, and retailing firms.



Founder of Hoyt & Company and a CPG marketing and sales consultant for more than 35 years, Chris Hoyt has developed an industrywide reputation for his real-world, factfilled, challenging, and entertaining point of view. Because Chris actually "walked the walk" in senior management positions with P&G and Clairol prior to becoming a consultant, he knows the difference between theory and practice and invariably leaves his readers significantly better equipped to deal with the realities of the current marketplace. Details at www.hoytnet.com



Nancy Swift is vice president and co-founder of Hoyt & Company. Her extensive experience in

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