Share This (PDF)
The Social Media Handbook for PR Professionals
(Sprache: Englisch)
Share This is a practical handbook to the biggest
changes taking place in the media and its professions by the
Chartered Institute of Public Relations (CIPR) Social Media Panel.
The book was conceived and written by more than 20 public...
changes taking place in the media and its professions by the
Chartered Institute of Public Relations (CIPR) Social Media Panel.
The book was conceived and written by more than 20 public...
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Share This is a practical handbook to the biggest
changes taking place in the media and its professions by the
Chartered Institute of Public Relations (CIPR) Social Media Panel.
The book was conceived and written by more than 20 public relations
practitioners representing a cross-section of public, private and
voluntary sector expertise using many of the social tools and
techniques that it addresses.
The book is split into 26 chapters over eight topic areas
covering the media and public relations industry, planning, social
networks, online media relations, monitoring and measurement,
skills, industry change and the future of the industry. It's
a pragmatic guide for anyone that works in public relations and
wants to continue working in the industry.
Share This was edited by Stephen Waddington with
contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen
Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex
Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,
Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip
Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel
Miller, Mark Pack, and Simon Collister.
changes taking place in the media and its professions by the
Chartered Institute of Public Relations (CIPR) Social Media Panel.
The book was conceived and written by more than 20 public relations
practitioners representing a cross-section of public, private and
voluntary sector expertise using many of the social tools and
techniques that it addresses.
The book is split into 26 chapters over eight topic areas
covering the media and public relations industry, planning, social
networks, online media relations, monitoring and measurement,
skills, industry change and the future of the industry. It's
a pragmatic guide for anyone that works in public relations and
wants to continue working in the industry.
Share This was edited by Stephen Waddington with
contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen
Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex
Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,
Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip
Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel
Miller, Mark Pack, and Simon Collister.
Autoren-Porträt von CIPR (Chartered Institute of Public Relations)
The Chartered Institute of Public Relations (CIPR) - professional body for PR practitioners in the UK. Founded in February 1948 and by 2009 it had grown to over 9000 members involved in all aspects of the public relations industry, and is the largest body of its type in Europe.
Bibliographische Angaben
- Autor: CIPR (Chartered Institute of Public Relations)
- 2012, 1. Auflage, 264 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118404858
- ISBN-13: 9781118404850
- Erscheinungsdatum: 09.07.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 8.67 MB
- Mit Kopierschutz
Sprache:
Englisch
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