Share This Too (ePub)
More Social Media Solutions for PR Professionals
(Sprache: Englisch)
The follow up to Share This: The Social Media
Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place
in the media and was conceived and written by 24 public relations
practitioners using many of the social tools...
Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place
in the media and was conceived and written by 24 public relations
practitioners using many of the social tools...
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Produktinformationen zu „Share This Too (ePub)“
The follow up to Share This: The Social Media
Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place
in the media and was conceived and written by 24 public relations
practitioners using many of the social tools and techniques that it
addresses. The book covered the media and public relations
industry, planning, social networks, online media relations,
monitoring and measurement, skills, industry change and the future
of the industry.
Share This Too is also a pragmatic guide for anyone
that wants to continue working in public relations. It is a
larger book with more than 30 contributors, including all of those
from the highly successful first book and many of whom are
successful authors in their own right.
It probes more deeply into the subject and is divided into seven
sections:
* The future of public relations
* Audiences and online habits
* Conversations
* New channels, new connections
* Professional practice
* Business change and opportunities for the public relations
industry
* Future proofing the public relations industry
The content entirely complements the first book rather than
merely updates it. It delves deeply into what is current in
the theory, delivery and evaluation of 21st century public
relations and organisational communication.
Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place
in the media and was conceived and written by 24 public relations
practitioners using many of the social tools and techniques that it
addresses. The book covered the media and public relations
industry, planning, social networks, online media relations,
monitoring and measurement, skills, industry change and the future
of the industry.
Share This Too is also a pragmatic guide for anyone
that wants to continue working in public relations. It is a
larger book with more than 30 contributors, including all of those
from the highly successful first book and many of whom are
successful authors in their own right.
It probes more deeply into the subject and is divided into seven
sections:
* The future of public relations
* Audiences and online habits
* Conversations
* New channels, new connections
* Professional practice
* Business change and opportunities for the public relations
industry
* Future proofing the public relations industry
The content entirely complements the first book rather than
merely updates it. It delves deeply into what is current in
the theory, delivery and evaluation of 21st century public
relations and organisational communication.
Autoren-Porträt von CIPR (Chartered Institute of Public Relations)
Rob Brown is a Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.Stephen Waddington is European Digital and Social Media Director for public relations firm Ketchum, advising clients throughout Europe as well as those assisted globally by the agency from North America, Asia and Latin America. He is a Chartered Practitioner and President-Elect of the CIPR.
Bibliographische Angaben
- Autor: CIPR (Chartered Institute of Public Relations)
- 2013, 1. Auflage, 328 Seiten, Englisch
- Herausgegeben: Rob Brown, Stephen Waddington
- Verlag: John Wiley & Sons
- ISBN-10: 1118676920
- ISBN-13: 9781118676929
- Erscheinungsdatum: 06.08.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 1.42 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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